QuickTalk: Engaging with Limited and Moderate-Income Customers to Improve Equity and Grow Flexible Resources
Tuesday, September 12, 2023
2:30 PM – 3:00 PM PDT
Location: Veronese 2405, Level 2, The Venetian
Learning Level: 201: Applies to those with some experience who are looking to build on or enhance existing knowledge.
Low and moderate-income (LMI) households are demographic groups that utilities nationwide have struggled to effectively engage in flexibility programs, despite this untapped customer segment representing a large opportunity for utilities in fulfilling equity goals.
This case study will share what an effective campaign that effectively engages customers and installers to address common barriers that often prevent LMI households from participating in demand response programs.
Understand the challenges faced by utilities in effectively engaging low and moderate-income (LMI) households in flexibility programs and the potential benefits of targeting this customer segment in achieving equity goals.
Learn about an effective campaign that successfully engages both customers and installers to address common barriers preventing LMI households from participating in demand response programs. Gain insights into the strategies, tactics, and approaches used to overcome these barriers and promote LMI participation.
Analyze the case study to identify key lessons and best practices for utilities and stakeholders in engaging LMI households in demand response programs. Explore the potential opportunities and benefits that arise from effectively including LMI households, and understand how to design and implement campaigns that promote equitable participation and engagement.