Crossing the Chasm: Paths to Achieving Mass Adoption of Home Electrification
Wednesday, September 13, 2023
11:00 AM – 12:00 PM PDT
Location: Veronese 2501B, Level 2, The Venetian
Learning Level: 201: Applies to those with some experience who are looking to build on or enhance existing knowledge.
Electrifying everything will be a huge feat. From heating and cooling, to cooking and transportation, the vision for the future of home energy consumption and production is an all-electric lifestyle. This mass adoption of electrification will only happen if homeowners, at scale, invest in multiple products such as solar panels, heat pumps, and EVs. Ultimately, will they and what will that look like? How do stakeholders ensure electrification is accessible to all? This discussion will investigate the most common consumer electrification adoption pathways (i.e. if a consumer buys a smart thermostat, what are they most inclined to purchase next?), the decisions/considerations homeowners are making, and their expectations around home electrification, and the important of a consumer-first mentality.
Understand the consumer electrification adoption pathways and the factors that influence homeowners' decisions and considerations when transitioning to an all-electric lifestyle. Explore the most common sequence of product purchases and identify patterns in consumer behavior, such as what consumers are most inclined to purchase after acquiring a specific electrification product (e.g., smart thermostat).
Examine the expectations and motivations of homeowners regarding home electrification. Gain
insights into the factors that drive homeowners to invest in multiple electrification products, such
as solar panels, heat pumps, and electric vehicles (EVs). Understand the key considerations and
challenges that homeowners face when transitioning to an all-electric lifestyle.
Explore strategies to ensure equitable access to electrification for all homeowners. Discuss the
importance of a consumer-first mentality in promoting widespread adoption of electrification and
identify measures that stakeholders can take to make electrification accessible to diverse communities. Examine potential barriers to access and discuss initiatives aimed at overcoming those barriers, such as financial incentives, education and outreach programs, and policy measures.