Chief Revenue Officer Leap San Francisco, California, United States
As energy markets become increasingly friendly towards distributed energy resource (DER) participation, there are a growing number of opportunities for batteries, EVs, smart building technologies and other DERs to generate revenue by providing flexible support to the electric grid. However, customer acquisition challenges can be a major hurdle to scaling up grid revenue value streams. Selling demand response and other grid services offerings to customers can be difficult, both in commercial and residential sectors, but the right offer and positioning can actually provide uplift to your core business. This poster reviews proven strategies for successful grid services customer acquisition and engagement based on Leap's insights from working with dozens of DER technology providers to design and execute marketing plans that are tailored to their specific business objectives and customer needs.
