CEO DG+Design West Hollywood, California, United States
Description and Background: Climate tech startups face the same challenges that any other new business faces at an early stage. Budgets are often limited, employee time is constrained, and the pressure to get results is high. In an environment where there is so much at stake, how should leadership approach marketing? The answer is that it depends on a given company’s stage of growth. Over the past few years, the DG+ team has worked with numerous startups across solar, energy storage, grid software, green hydrogen, and many other segments of the greater industry. Thankfully, there are some best practices and trends that any leader can follow for success.
