QuickTalk: Engaging with Limited and Moderate-Income Customers to Improve Equity and Grow Flexible Resources

Learning Objectives:

• Understand the challenges faced by utilities in effectively engaging low and moderate-income (LMI) households in flexibility programs and the potential benefits of targeting this customer segment in achieving equity goals.
• Learn about an effective campaign that successfully engages both customers and installers to address common barriers preventing LMI households from participating in demand response programs. Gain insights into the strategies, tactics, and approaches used to overcome these barriers and promote LMI participation.
• Analyze the case study to identify key lessons and best practices for utilities and stakeholders in engaging LMI households in demand response programs. Explore the potential opportunities and benefits that arise from effectively including LMI households, and understand how to design and implement campaigns that promote equitable participation and engagement.